Successful Digital Marketing For Restaurants

21 Sep 2017

Running a restaurant in today’s digital world can be a daunting task, even for the most seasoned restaurant owner. The explosive growth of social media and smartphones allows your target audience to see and criticize your every move. Yelp certainly doesn’t help matters by allowing everyone – particularly millennials – the opportunity to shred your business. Operating a restaurant has become as much about playing defense as it is about providing great food and atmosphere. This is why a savvy digital marketing strategy is critical to increasing revenue.

Your Website Must Be Fully Baked

A restaurant website does not have to be robust but it has to be well thought out and 100% functional. So many of our restaurant clients come to us with websites that are not optimized for mobile. The phone numbers can’t be clicked, menus cannot be downloaded and there are blurry images. Having a poor restaurant website is like having a bland Bolognese in an Italian restaurant – it’s the cornerstone of everything. You want people to land on your website and make a reservation or walk in; it’s that simple.

Your restaurant website should have vertical sections so people can easily scroll to find pertinent information for your restaurant – contact info, menus, hours and a photo gallery. The restaurant industry is at the top of the list when it comes to the most mobile traffic, therefore it makes sense to design your website through the lens of a smart phone.

Own Your Google Maps Listing

This could be the biggest factor in getting your restaurant on the coveted page one of Google's search results. Google displays what is called a "Local 3-Pack" when you search, for example, for “seafood restaurant in [city].” The Local 3-Pack comes ahead of the search results with a map and three listings – prime real estate! There are many factors that Google weighs to determine which restaurants to display in the Local 3-Pack and it's always changing. Moz reports proximity being one of the largest factors at only 19%; Google reviews account for 13% weight, according to Moz.

One thing is for sure: owning your Google business listing helps gain visibility for your restaurant. Secure your listing and make sure all the information is accurate. You can go to Google My Business to start the process.

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