5 Mistakes to Avoid When Hiring a Marketing Agency for Your Small Business

14 Nov 2016

There are over 100 billion searches conducted around the globe every month, but none of them will direct customers to your business if you don’t have a good marketing firm working with you.

However, it’s important that you don’t just hire the first marketing firm you come across. To avoid a potentially disastrous internet marketing strategy, here are a few commonly made mistakes to steer clear of.

Not Verifying Prior Work

As a business owner, it’s understandable that you’re running on a tight schedule and may not always have time to look at the fine details of everything that goes on behind the scenes. Despite that, you should always take the time to look at an online marketing company’s prior clients and success. Ask for references and talk to existing clients to gauge how their experience with the marketing agency has been.

Not Checking the Proposal for Deliverables

Before you sign any agreements or make any payments, you should ensure that every deliverable is listed in the marketing firm’s proposal. The proposal should tell you exactly what you’re getting; if you believe you’re going to receive monthly blog posts, for example, and you don’t, then you’re going to have some issues.

Not Properly Interviewing

Just like hiring an employee, hiring another company requires research and interviewing. If you don’t take the time to properly interview potential candidates, then there’s no way of knowing how well they’re going to mesh with your own business.

Not Communicating Clearly

There are no solid relationships without proper communication. If you don’t make it a point to exercise good communication in the beginning stages of your online marketing or web design campaign, then you’re setting yourself up for failure in the form of unanswered emails, missed deadlines, and strategies that simply won’t work.

Not Getting Transparency

This goes hand-in-hand with communication. Both issues center around trust. Without transparency from a marketing firm, you really can’t believe the promises that they make, and you may be getting less than you bargained — or paid — for. If you establish transparency, then you’ll be able to see the big picture, from start to finish.

Before you hire any company to do online marketing or web development work for you, make sure to do your research. If you avoid these five mistakes, you should be in for a great marketing campaign.

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