In a word...yes. There’s no arguing the fact that customers love buying and using gift cards. Consumers spend billions on these cards and more than half of the Consumers surveyed said that they purchased or received a gift card in the past year. Clearly gift cards are popular with customers, but did you know that gift cards are good for your business too?
It doesn’t matter what the dollar value is on their gift card, chances are that customers with a gift card will spend more. According to a study performed, over 40% of consumers who received gift cards spent more than the face value. In fact, they overspent by an average of 33%! Furthermore, Starbucks CEO Howard Schultz noted that gift cards given to non-Starbucks customers during the last holiday season, became one of the most important business drivers. That meant that new members of their loyalty program contributed not only short-term increases in revenue and profit, but also long-term loyalty for years to come.
Gift cards can be branded with your company logo as a reminder to the recipient that they need to visit your store. There are many Gift Card Programs that allows you to offer cards in any denomination, customized with your logo and brand message.
There is going to be a time gap between when a gift card is purchased and when it is redeemed. That gap can be days, months or even longer and all the while the money used to purchase the card will be earning interest for you.
Offer eGift cards! They can be offered right on your website! Programs exist that NOT ONLY HOLD THE RESPONISIBILITY. But...produce a credit card that the customer or recipient brings in to your retail location!This entry was posted in Gift Cards Bookmark the permalink.
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