Paid Search or search advertising is a method of placing online advertisements on web pages that show results from search engine queries such as Google, Facebook, Bing, Amazon.
Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers. Consumers will often use a search engine to identify and compare purchasing options immediately before making a purchasing decision. The opportunity to present consumers with advertisements tailored to their immediate buying interests encourages consumers to click on search ads instead of unpaid search results, which are often less relevant. For the online user, Sponsored Search Advertisement offers highly relevant search results which are based on the consumer’s own queries and, thus, they are considered less intrusive than banner advertisements or pop-ups advertising. In addition, Sponsored Search Advertisement reduces online user search costs and increases the accessibility to useful information within a limited time frame. Consequently, Sponsored Search Advertisement has become an important element of online users browsing and information searching experiences on the Web. Search advertising is an alternative to SEO and SEM. Wikipedia
Features and benefits: Works fast! Your ad can begin running the day the campaign is launched. You set your budget and the maximum cost-per-click you’re willing to pay. Campaigns can be targeted to precise geographic areas and set to run on days/times of your choice. Retargeting campaigns show highly targeted ads to people who have visited your website. Google Display Network campaigns show your ads on websites that are relevant to your products and services. Ads can be targeted to mobile devices. Cost per lead is often less than other forms of advertising. Keyword performance can be strategically utilized to increase effectiveness of SEO campaign. Ideal supplement to an SEO campaign – immediate online visibility while your SEO campaign is ramping up!
Neadso Features:Opportunity evaluations, Conversion goals, Conversion optimization, Budget control, Targeted reach, Controlled ad exposure, Creative ad copy, Fast and flexible – Ads can start showing the day the campaign is launched and set to run on precise schedule. Google Ad Partner, Industry Leading Software – Reporting.
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